The story
It barely existed eleven months ago.
In Jun ’25 this site earned 10,943 impressions, rounding-error traffic, average position around 27, pages deep where no one ever clicks. Eleven months later, Google showed it 699,504 times in a single month.
Not every page won. A few never climbed out of the long tail. The real earners were a smaller set, and they carried everything else; the rest mostly fed internal links to the pages that could. Over time it was obvious which topics Google actually rewarded, so I leaned into those.
The April ’26 core update knocked the site back. Impressions flattened and average position slid off its March best. May took back the impression and click highs, even as average position eased to the low nines: more queries ranking pulls more mid-table spots into the average, not fewer wins. That dip stays on the page because a case study you can’t see losing in is just an ad.
Why no domain name? The niche pays my bills, and naming it just invites copies. So the proof stays aggregate: totals and full-month trends, each dated when it was pulled.